Any inbound or outbound message across your connected channels — WhatsApp, web chat, email, etc. System messages like delivery receipts don't count.

You'll get a heads-up at 80% usage. After that, we apply soft limits — no hard cutoffs. You can buy extra units anytime from Settings → Billing.

Yes. Upgrades take effect immediately, downgrades apply at the end of your billing cycle. No lock-in, no penalties.

The Starter plan is free forever. No credit card required. When you're ready to grow, upgrade is instant.

Each plan includes a base allocation. Additional units are billed at a flat per-unit rate — visible on your billing dashboard in real time.